OKAY DAVE … All the Rave!
How to Build an Online Portfolio

“Technology offers a new way for us to express ourselves.
Connections are one click away.”

This quote from Dave Werner of San Francisco’s Minor Studios eloquently sums up his June 23 presentation at the National Association of Black Journalists’ – Region I conference at the Associated Press here in New York City. Dave’s website, http://okaydave.com, was the case history. The audience was mesmerized by his talent and use of Flash, Google Video, Cartoons and other tech tools to create a unique, powerful and memorable impression of a 20-something who one day hopes to start a school to develop similar talents among urban youth.

Dave’s online portfolio helped him land his recent West Coast gig and reflects his creativity and “raw passion” for graphic design and music. He finished undergrad at University of Virginia and a newly minted graphic design graduate degree from Atlanta’s International Portfolio Center.

Dave challenges us to differentiate ourselves, play to our strengths, get creative, take what we know and throw it on the web! His award-winning digital portfolio is an example of tools young professionals and Experati (MarComm execs with 20+ years of experience) must consider as we position ourselves and relay messages in today’s ultra-cluttered media environment.

When developing your personal marketing plan, or any media outreach strategy, Dave says:

> Focus on simple, clear messages

> Be enthusiastic and passionate

Translation: Crowds (read—website visitors, consumers, potential clients) gather when info is transparent and easy to understand. Read this sentence again; it’s important! Keep it short, simple and to the point; provide links to additional info.

When selling “Brand You,” websites, blogs and interactive are more effective, memorable and personal than a demo or press kit. Further, the ability to communicate clear messages is critical to any personal marketing/media relations plan or publicity pitch—say if you’re working for a community group or “for impact” (otherwise known as non-profit) organization.

To create a powerful and memorable interactive experience, Dave offers “Ten Tips” and urges us to focus on:

> Honesty

> Entertainment

> Secrets (people love a little drama to show that you’re human … but not too much)

> Stories (provides depth, adds the personal touch)

> Universality

> Diversity (of programs … content … give them a feel for your personality)

> One experience (your online story should ultimately tie together)

> Balance

> Uniqueness

> Unexpected connections (keeps viewer/reader interested)

Good luck in expanding your online presence! We look forward to adding you to our fast-growing network of Experati!

> MI