LSJ to Present Strategic Writing Seminar
At National Black Public Relations Society Conference
Sept. 20-23 ::
Join Lynne Scott Jackson, communications entrepreneur and instructor at
The result: account wins, publicity and consumer mind share via persuasive writing techniques and presentations that showcase your unique expertise and get to the point with impact and influence! Learn elements needed to expand your writing beyond the nuts and bolts of a press release to create insightful work to help propel your career into a strategic practitioner.
Strategic Writing will be moderated by Kathleen Jeanty of Innerleaf Communications. Panelists include: Professors Sherry Hicks, Michelle Najor,
LSJ will encourage learners to Discover the Power of Effective Communication, relaying tips from more than 20 years as a reporter, content developer, ad/marketing exec, entrepreneur, diversity and advocacy expert. Further, LSJ and Co-Author Kevin Derricotte will publish G2GPR: Grassroots to Global Public Relations--How to Excite, Inform, Influence and Interact with International Consumers (Fall 2007).
Visit NBPRS.org to register. This year’s conference theme is “Making Our Communities Better through the Power of PR!”