Blogs & Wikis: Content with Purpose!
Wikis, blogs and other “convergence” technologies were recently discussed at an excellent
You obviously know what a blog is since you’re reading this screen! Understand new tech tools and templates make all this stuff easy. One of my veteran PR / media maven friends was tremendously impressed with my blog. She was blown away when I told her it was a Google http://www.blogger.com template! If I can build blogs—anyone can. The process is fantastically easy and fun. At this point, I have 10 blogs in development and more on the way to tie into various business and educational ventures.
With these seminars and personal study under my belt, I feel so smart! So, here’s a quick “wiki-blog recap” lesson for you.
What’s a wiki? Wiki means “quick” in Hawaiian (a la Wikipedia, the popular online encyclopedia), offering quick access to original information. Do you have original insight or knowledge? That mean’s it’s time to build a Wikipedia page and get your message into cyberspace. Just make sure it isn’t blatantly promotional—or your entry won’t be accepted. Remember that a wiki piece isn’t your own personal not a blog, it’s monitored!
CNN and other media outlets even have full-time internet/blog reporters who track trends and monitor who’s saying what. As long as your info is credible and there’s attribution, you’re good to go. For a journalist-educator-entrepreneur like me, it’s a real winner. Get busy building your wikipedia pages and blogs; expand your fan base and readership. As a citizen journalist, you can easily share your philosophy and thoughts with the world.
Let’s move on to a new course, Blog 101: A blog is a running journal or log, that’s disseminated over the internet or world wide web … hence “web log” or “blog.” See, this stuff is easy. The trick to anything on the internet is specialization. There is so much info out there. As communicators, our goal is to organize material in a way people can easily retrieve it. Think Google and what they’ve done with the “vast sandbox” which is the internet.
Right now, convergence (of thought, technology) and integrated marketing communications are the buzz words. Further, there’s the process of integrated learning, via blogs, online courses/seminars/webinars. Think about how can repurpose information, refine the delivery for your audience and make money at the same time. In addition to being a wonderful informational tool, the internet represents capitalism at its finest. Add e-commerce and you can market/sell ways to make things simpler consumers, clients and audiences of all ages. Yes, a lot is free, but don’t negate the fact that folks will pay for information, if it’s creatively packaged and easy for them to retrieve and purchase.
For example, I’m working on a PR book – Grassroots to Global Public Relations: How to Excite, Inform and Influence Today’s
>> MI
1 comment:
Prof Jackson,
I followed the link from your email and read some of your blog content; pardon me for not being able to read through it on the final week, but I will surely follow up your blogs during the winter.
The blog link I offered you is not in service now because the website I've been using is now banned by chinese government because of political sensitivity. As I stated in my last assignment, everything in China is "in" and " out" of politilcs, especially for business. Inevitably, international corporations need to deal with the government before they marketing to the general public, which is a very huge world market share.And during the communcation, not only the basic "yes" es and " no" s should be applied,but all the senior executives in beijing follow the political weather very promptly as well, since they need to know who is in office and who is in power to clear up green light for their business. At another level, they also need to stay out of political debate, which suggests the consicousness of sensitive issues, such as any tendencies of recognition of Taiwan government in their platform,statement, news release, or commercials. The media in China are mostly state-owned so they are subjected to governemt censorship as well. All the chaos might make you think it would be very difficult to function as a PR professional in China, which is true, because the Chinese market is not as regulated as American; given all the chanllenges, the opportunities at the other hand, as I have seen and foreseen, are shockingly unpredecented. The rising middle and upper classes possess unbelievable buying power as well as their consuming desire.
Hope this could give you a different perspective on your new book! I am looking forward to reading it!
Here is the revised blog link:
http://www.bullogger.com/blogs/drunkpiano/
though most of the blogs are written in Chinese in the topics of Politics and Literature, I will try to lauch a new English blog during winter break that focuses on following up the facts and trends of the young American generation, which I thought might be interesting to Chinese peers and also motivate myself to make effort in better understanding the market I will work for in the coming years.
Again, thank you for this wonderful semester you gave us, Prof Jackson! I have learned a lot from you, not only the information from the book, but the attitudes of being proactive and positive on my pursuit. I am looking forward to learning more from you next semster in Corp communcation class!
Happy holidays!
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