SOCIAL MEDIA METRICS (SMM)
The Next Big Thing
1) Join WOMMA’s list serve (Word of Mouth Marketing Association)
http://www.womma.org
2) Take 10 minute social media survey (worth the effort)
Aberdeen Group
http://www.aberdeen.com/survey/social%5Fmedia/
> Excellent tool
> Provides thoughtful overview of social marketing metrics
> Survey includes list of top social media metrics firms
> Pick your favorites and secure new resources!
3) Once you complete survey, this pops features tons of topic-specific background info
http://www.aberdeen.com/access/access_research.asp
Happy reading!
:: Backstory ::
> Social Marketing Metrics (SMM) is the “wild wild west” of marketing, the industry’s “new frontier”
> Top agencies get paid top dollar for research
> Today’s MarComm execs analyze and monitor popular sites/blogs, make client ad rekos, suggest content and client-centric hyperlinks
> See Nov ‘07 Center for Communication blog post for in-depth info
http://millynneuminsight.blogspot.com/
> The Aberdeen Group’s survey drills for deep smarts and provides ammo to sharpen your competitive edge!
